Babcock’s new ultramodern yellow-metal facility in Middelburg officially opens
As a customer-focused company that continuously invests in improving service delivery, Babcock has completed an ultramodern, bespoke sales, parts and service dealership in Middelburg to offer responsive regional support and service across Babcock’s entire construction equipment product range.
Babcock is the exclusive regional distributor for leading international brands including Volvo and SDLG construction equipment, Tadano mobile cranes and Winget concrete handling machinery. Babcock was also appointed the official distributor of Terex Trucks in October 2015.
Babcock has had a presence in the Middelburg region for the last 16 years and has outgrown two previous premises. The new Middelburg facility was purpose-built to assist and support customers in the region and is expected to service the coal mining fields of Middelburg and surrounds for at least the next 20 years.
The estimated R100-million yellow-metal facility covers 30 000 m2 and features highly specialised and unique design elements as well as modern, high-end finishes.
“From this new flagship branch we can deliver improved service to our customers in the Middelburg region and achieve a faster turnaround time,” says Babcock’s sales director for equipment, David Vaughan. “Babcock is renowned and respected for delivering high production machinery that is also fuel efficient, and works in collaboration with its customers to engineer material handling solutions that meet specific requirements and achieve the lowest cost per tonne of material moved.”
The official opening took place on 4 February and guests included the British High Commissioner to South Africa Dame Judith Macgregor and Chief Executive of Babcock International Group Peter Rogers.
Babcock’s equipment business currently has 25 branches and 4 independent dealers in southern Africa and operates in various market sectors, the largest of these being the mining and construction industries.