03 December 2019

Lafarge Africa Plc has announced the
launch of its Ember ‘Buy & Win’ consumer promo in its commitment to create
value and impact the lives of its customers.

The promo, which started in October and
will run till the end of December, was launched to show appreciation to loyal
customers and also change the dynamics of promotions in Nigeria.

“We are truly excited at this promo
aimed at rewarding our valued customers and thanking them for their unwavering
support in ensuring that our range of cement products remains the first choice
for construction purposes across the country. The promo process is very simple
and transparent. Buy any trade brand of Lafarge cement bag, find a scratch card
inside, what you find when you scratch the card is what you win instantly. It
is unique, it allows more Nigerians to participate and stand a chance to be
instant winners!” Gbenga Onimowo, the company’s Commercial Director remarked.

customers are at the heart of what we do; without them, the commercial cycle is
incomplete and our ability to remain in business becomes impossible. To grow
our business, we are committed to constantly create value in terms of quality
product and service, and continuously explore sustainable ways to impact their
lives positively,” he added. 

The promo, which is running across the
South East and South West regions of Nigeria, is approved by Consumer
Protection Council (CPC) and National Lottery Regulatory Commission (NLRC) and
Lagos State Lottery Board (LSLB).

Explaining the objective of the promo,
the Trade Marketing Manager – Western Operations, Itune John-Eze, said, “The
Ember ‘Buy & Win’ consumer promo is our way of thanking our esteemed
consumers for their loyalty and patronage over the past months.”  

She further disclosed that the promo is
available to all Lafarge trade brands – Classic and Supaset, adding that each
cement bag contains only one scratch card with concealed prizes of tricycles,
generators, table gas cookers, smart phones, airtime and etc.”

“We encourage our customers to scratch
gently so as not invalidate their winning card.

“We remain committed to consistently improving our customer service experience, rewarding our loyal customers and we believe there is no better time than now. Without them, we would not have made the giant strides attained thus far.”

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