01 August 2019

cement has rolled out a revamped and expanded customer reward campaign in which
it targets to engage over 1,500 retailers and dealers across the country.

Now in
its 7th season, the Bamburi Cement ‘Zawadi challenge’ loyalty promotion will
see loyal retailers and distributors from around the country win a plethora of
awards including vehicles (truck worth Sh5.3m), international holidays worth
over Sh600,000, preloaded fuel cards worth Sh300,000, School fees, generators,
motorbikes among others.

Speaking during a luncheon to
honour exceptional performance during the recently concluded Phase 6 of the
campaign, Bamburi Cement Commercial Director Geoffrey Ndugwa celebrated the
company’s loyal retailers and dealers, who have over the years delivered
excellent performance and superb value across the country.

“Zawadi challenge has seen our
sales of cement across the country grow significantly, thanks to the unwavering
support and dedication of our partners. Indeed, this program has helped us grow
our retail presence across the country” said Ndugwa.

He added: “We launched this
campaign over two years ago to encourage our retailers and dealers, who are the
first contact with our customers, not only to sell more of our cement products,
but also grow their businesses.”

He also thanked the company’s
partners, Isuzu East Africa, Sika, Zamara, Mabati Rolling Mills, Equity Bank
and Apex Steel and Tusky Supermarket for their support towards the success of
the program.

“As the leading cement
manufacturer in Kenya and the region, LafargeHolcim, the parent company of
Bamburi Cement, will continue to invest in growing our brand and business, as
well as deepening our relationships with our stakeholders” he concluded.

Winners will be presented with their awards at various ceremonies to be held in different towns across the country.

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